{"id":1270,"date":"2026-04-01T12:44:21","date_gmt":"2026-04-01T09:44:21","guid":{"rendered":"https:\/\/profit-brgu.ru\/?page_id=1270"},"modified":"2026-04-01T16:16:59","modified_gmt":"2026-04-01T13:16:59","slug":"%e2%84%961-2026-03","status":"publish","type":"page","link":"https:\/\/profit-brgu.ru\/?page_id=1270","title":{"rendered":"\u21161-2026-03"},"content":{"rendered":"<p><strong>DOI:\u00a0<\/strong>https:\/\/doi.org\/<em>10.22281\/2542-1697-2026-05-01-22-28<\/em><\/p>\n<p>\u0423\u0414\u041a 339.178<\/p>\n<p>\u0418\u0433\u043e\u043b\u044c\u043d\u0438\u043a\u043e\u0432\u0430 \u0418.\u0412., \u0420\u0435\u0437\u043d\u0438\u043a\u043e\u0432 \u0420.\u041b.<\/p>\n<p><strong>\u0421\u041e\u0412\u0415\u0420\u0428\u0415\u041d\u0421\u0422\u0412\u041e\u0412\u0410\u041d\u0418\u0415 \u0423\u0421\u041b\u0423\u0413 \u042d\u041b\u0415\u041a\u0422\u0420\u041e\u041d\u041d\u041e\u0419 \u041a\u041e\u041c\u041c\u0415\u0420\u0426\u0418\u0418 \u0412 \u0423\u0421\u041b\u041e\u0412\u0418\u042f\u0425 \u0426\u0418\u0424\u0420\u041e\u0412\u0418\u0417\u0410\u0426\u0418\u0418<\/strong><\/p>\n<p><em><strong>\u0410\u043d\u043d\u043e\u0442\u0430\u0446\u0438\u044f.<\/strong><\/em> <em>\u0412 \u0441\u0442\u0430\u0442\u044c\u0435 \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438 \u0432 \u0420\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u043e\u0439 \u0424\u0435\u0434\u0435\u0440\u0430\u0446\u0438\u0438 \u0441 1998 \u0433\u043e\u0434\u0430 \u043f\u043e \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0435\u0435 \u0432\u0440\u0435\u043c\u044f: \u043a\u0430\u043a \u044d\u0442\u0430\u043f\u044b \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u043f\u043e\u0432\u043b\u0438\u044f\u043b\u0438 \u043d\u0430 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u044e \u0438 \u043d\u0430\u0441\u0435\u043b\u0435\u043d\u0438\u0435. \u041e\u0441\u043e\u0431\u043e\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0443\u0434\u0435\u043b\u0435\u043d\u043e \u0438\u0437\u0443\u0447\u0435\u043d\u0438\u044e \u0440\u043e\u043b\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u0430 Ozon, \u043a\u0430\u043a \u043e\u0434\u043d\u043e\u0433\u043e \u0438\u0437 \u043b\u0438\u0434\u0435\u0440\u043e\u0432 \u0440\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u043e\u0439 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438. \u0410\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u044e\u0442\u0441\u044f \u0435\u0433\u043e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f: \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u044b, \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0435 \u043b\u043e\u0433\u0438\u0441\u0442\u0438\u043a\u0438, \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u043e\u0432 \u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430 \u0438 \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u0433\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f.<\/em><\/p>\n<p><em><strong>\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430: <\/strong>\u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0442\u043e\u0440\u0433\u043e\u0432\u043b\u044f, \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0430\u044f \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u044f \u0432 \u0420\u043e\u0441\u0441\u0438\u0438, \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0437\u0430\u0446\u0438\u044f, \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441, Ozon.<\/em><\/p>\n<p>Igolnikova I.V., Reznikov R.L.<\/p>\n<p><strong>IMPROVING E-COMMERCE SERVICES IN THE CONTEXT OF DIGITALIZATION<\/strong><\/p>\n<p><strong><em>Annotation.<\/em><\/strong> <em>The article examines the development of e-commerce in the Russian Federation from 1998 to the present: how the stages of development have influenced commerce and the population. Special attention is paid to studying the role of the Ozon marketplace as one of the leaders in Russian e-commerce. Its strategic directions are analyzed: the development of the ecosystem, the expansion of logistics, the attraction of sellers and customers, and the introduction of artificial intelligence and machine learning technologies.<\/em><\/p>\n<p><strong><em>Key words:<\/em><\/strong> <em>e-commerce, e-commerce in Russia, digitalization, marketplace, Ozon.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"><a href=\"http:\/\/profit-brgu.ru\/wp-content\/numbers\/2026-N1\/ESP-2026-N1-03.pdf\" target=\"_blank\" rel=\"noopener\">\u0421\u043a\u0430\u0447\u0430\u0442\u044c \u0441\u0442\u0430\u0442\u044c\u044e (\u0444\u0430\u0439\u043b pdf) \u2014 Download (pdf)<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\" rel=\"license\"><img decoding=\"async\" style=\"border-width: 0;\" src=\"https:\/\/i.creativecommons.org\/l\/by-sa\/4.0\/88x31.png\" alt=\"\u041b\u0438\u0446\u0435\u043d\u0437\u0438\u044f Creative Commons\" \/><\/a><br \/>\n\u042d\u0442\u043e \u043f\u0440\u043e\u0438\u0437\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e \u043f\u043e <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\" rel=\"license\">\u043b\u0438\u0446\u0435\u043d\u0437\u0438\u0438 Creative Commons \u00abAttribution-ShareAlike\u00bb (\u00ab\u0410\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u044f \u2014 \u041d\u0430 \u0442\u0435\u0445 \u0436\u0435 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445\u00bb) 4.0 \u0412\u0441\u0435\u043c\u0438\u0440\u043d\u0430\u044f<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DOI:\u00a0https:\/\/doi.org\/10.22281\/2542-1697-2026-05-01-22-28 \u0423\u0414\u041a 339.178 \u0418\u0433\u043e\u043b\u044c\u043d\u0438\u043a\u043e\u0432\u0430 \u0418.\u0412., \u0420\u0435\u0437\u043d\u0438\u043a\u043e\u0432 \u0420.\u041b. \u0421\u041e\u0412\u0415\u0420\u0428\u0415\u041d\u0421\u0422\u0412\u041e\u0412\u0410\u041d\u0418\u0415 \u0423\u0421\u041b\u0423\u0413 \u042d\u041b\u0415\u041a\u0422\u0420\u041e\u041d\u041d\u041e\u0419 \u041a\u041e\u041c\u041c\u0415\u0420\u0426\u0418\u0418 \u0412 \u0423\u0421\u041b\u041e\u0412\u0418\u042f\u0425 \u0426\u0418\u0424\u0420\u041e\u0412\u0418\u0417\u0410\u0426\u0418\u0418 \u0410\u043d\u043d\u043e\u0442\u0430\u0446\u0438\u044f. \u0412 \u0441\u0442\u0430\u0442\u044c\u0435 \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438 \u0432 \u0420\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u043e\u0439 \u0424\u0435\u0434\u0435\u0440\u0430\u0446\u0438\u0438 \u0441 1998 \u0433\u043e\u0434\u0430 \u043f\u043e \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0435\u0435 \u0432\u0440\u0435\u043c\u044f: \u043a\u0430\u043a \u044d\u0442\u0430\u043f\u044b \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u043f\u043e\u0432\u043b\u0438\u044f\u043b\u0438 \u043d\u0430 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u044e \u0438 \u043d\u0430\u0441\u0435\u043b\u0435\u043d\u0438\u0435. \u041e\u0441\u043e\u0431\u043e\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0443\u0434\u0435\u043b\u0435\u043d\u043e \u0438\u0437\u0443\u0447\u0435\u043d\u0438\u044e \u0440\u043e\u043b\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u0430 Ozon, \u043a\u0430\u043a \u043e\u0434\u043d\u043e\u0433\u043e \u0438\u0437 \u043b\u0438\u0434\u0435\u0440\u043e\u0432 \u0440\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u043e\u0439 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438. \u0410\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u044e\u0442\u0441\u044f \u0435\u0433\u043e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1270","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/profit-brgu.ru\/index.php?rest_route=\/wp\/v2\/pages\/1270"}],"collection":[{"href":"https:\/\/profit-brgu.ru\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/profit-brgu.ru\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/profit-brgu.ru\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profit-brgu.ru\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1270"}],"version-history":[{"count":1,"href":"https:\/\/profit-brgu.ru\/index.php?rest_route=\/wp\/v2\/pages\/1270\/revisions"}],"predecessor-version":[{"id":1282,"href":"https:\/\/profit-brgu.ru\/index.php?rest_route=\/wp\/v2\/pages\/1270\/revisions\/1282"}],"wp:attachment":[{"href":"https:\/\/profit-brgu.ru\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}