{"id":950,"date":"2024-03-29T09:04:00","date_gmt":"2024-03-29T06:04:00","guid":{"rendered":"http:\/\/profit-brgu.ru\/?page_id=950"},"modified":"2024-03-29T09:04:00","modified_gmt":"2024-03-29T06:04:00","slug":"%e2%84%961-2024-03","status":"publish","type":"page","link":"http:\/\/profit-brgu.ru\/?page_id=950","title":{"rendered":"\u21161-2024-03"},"content":{"rendered":"<p><strong>DOI:\u00a0<\/strong>https:\/\/doi.org\/<em>10.22281\/2542-1697-<\/em><em>2024-03-01-22-27<\/em><\/p>\n<p>\u0423\u0414\u041a 33<\/p>\n<p>\u041a\u0438\u044e\u0442\u0438\u043d\u0430 \u0418.\u0418., \u041b\u0435\u043e\u043d\u043e\u0432 \u0421.\u0410.<\/p>\n<p><strong>\u041d\u0415\u0414\u041e\u0421\u0422\u0410\u0422\u041a\u0418 \u0426\u0418\u0424\u0420\u041e\u0412\u041e\u0419 \u0420\u0415\u041a\u041b\u0410\u041c\u042b<\/strong><\/p>\n<p><em><strong>\u0410\u043d\u043d\u043e\u0442\u0430\u0446\u0438\u044f.<\/strong> \u0420\u044b\u043d\u043a\u0438 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0440\u0430\u0441\u0442\u0443\u0442 \u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u044e\u0442 \u043a \u0441\u0435\u0431\u0435 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u043d\u043e\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435. \u0412 \u0434\u0430\u043d\u043d\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u0447\u0435\u0442\u044b\u0440\u0435 \u043d\u0435\u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u0430 \u0440\u044b\u043d\u043a\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u0441\u0442\u0430\u044e\u0442\u0441\u044f \u043c\u0430\u043b\u043e\u0438\u0437\u0443\u0447\u0435\u043d\u043d\u044b\u043c\u0438: \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0441\u043f\u043e\u0440\u044b \u043c\u0435\u0436\u0434\u0443 \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u0430\u043c\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u0438 \u0432\u043d\u0443\u0442\u0440\u0438 \u043d\u0438\u0445, \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u043a\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0435 \u043c\u043e\u0448\u0435\u043d\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e. \u042d\u0442\u0438 \u0442\u0435\u043c\u044b \u043d\u0435 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b \u0434\u043b\u044f \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u043d\u043e \u043a\u0430\u0436\u0434\u0430\u044f \u0438\u0437 \u043d\u0438\u0445 \u043f\u043e-\u043d\u043e\u0432\u043e\u043c\u0443 \u043f\u0440\u043e\u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043d\u0430 \u0440\u044b\u043d\u043a\u0430\u0445 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b.<\/em><\/p>\n<p><em><strong>\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430: <\/strong>\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u0446\u0438\u0444\u0440\u043e\u0432\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043a\u0438 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u043a\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0435 \u043c\u043e\u0448\u0435\u043d\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e.<\/em><\/p>\n<p>Kiyutina I.I., Leonov S.A.<\/p>\n<p><strong>DISADVANTAGES OF DIGITAL ADVERTISING<\/strong><\/p>\n<p><strong><em>Annotation.<\/em><\/strong><em> Digital advertising markets are growing and attracting increased attention. This article examines four ineffective elements of the market that remain poorly understood: measuring the effect of advertising, disputes between and within the participants of advertising channels, ad blocking and advertising fraud. These topics are not unique to digital advertising, but each of them manifests itself in a new way in the digital advertising markets.<\/em><\/p>\n<p><strong><em>Key words:<\/em><\/strong> <em>marketing, digital advertising, disadvantages of digital advertising, ad blocking, advertising fraud.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"><a href=\"http:\/\/profit-brgu.ru\/wp-content\/numbers\/2024-N1\/ESP-2024-N1-03.pdf\" target=\"_blank\" rel=\"noopener\">\u0421\u043a\u0430\u0447\u0430\u0442\u044c \u0441\u0442\u0430\u0442\u044c\u044e (\u0444\u0430\u0439\u043b pdf) \u2014 Download (pdf)<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\" rel=\"license\"><img decoding=\"async\" style=\"border-width: 0;\" src=\"https:\/\/i.creativecommons.org\/l\/by-sa\/4.0\/88x31.png\" alt=\"\u041b\u0438\u0446\u0435\u043d\u0437\u0438\u044f Creative Commons\" \/><\/a><br \/>\n\u042d\u0442\u043e \u043f\u0440\u043e\u0438\u0437\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e \u043f\u043e <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\" rel=\"license\">\u043b\u0438\u0446\u0435\u043d\u0437\u0438\u0438 Creative Commons \u00abAttribution-ShareAlike\u00bb (\u00ab\u0410\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u044f \u2014 \u041d\u0430 \u0442\u0435\u0445 \u0436\u0435 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445\u00bb) 4.0 \u0412\u0441\u0435\u043c\u0438\u0440\u043d\u0430\u044f<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DOI:\u00a0https:\/\/doi.org\/10.22281\/2542-1697-2024-03-01-22-27 \u0423\u0414\u041a 33 \u041a\u0438\u044e\u0442\u0438\u043d\u0430 \u0418.\u0418., \u041b\u0435\u043e\u043d\u043e\u0432 \u0421.\u0410. \u041d\u0415\u0414\u041e\u0421\u0422\u0410\u0422\u041a\u0418 \u0426\u0418\u0424\u0420\u041e\u0412\u041e\u0419 \u0420\u0415\u041a\u041b\u0410\u041c\u042b \u0410\u043d\u043d\u043e\u0442\u0430\u0446\u0438\u044f. \u0420\u044b\u043d\u043a\u0438 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0440\u0430\u0441\u0442\u0443\u0442 \u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u044e\u0442 \u043a \u0441\u0435\u0431\u0435 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u043d\u043e\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435. \u0412 \u0434\u0430\u043d\u043d\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u0447\u0435\u0442\u044b\u0440\u0435 \u043d\u0435\u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u0430 \u0440\u044b\u043d\u043a\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u0441\u0442\u0430\u044e\u0442\u0441\u044f \u043c\u0430\u043b\u043e\u0438\u0437\u0443\u0447\u0435\u043d\u043d\u044b\u043c\u0438: \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0441\u043f\u043e\u0440\u044b \u043c\u0435\u0436\u0434\u0443 \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u0430\u043c\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u0438 \u0432\u043d\u0443\u0442\u0440\u0438 \u043d\u0438\u0445, \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u043a\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0435 \u043c\u043e\u0448\u0435\u043d\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e. \u042d\u0442\u0438 \u0442\u0435\u043c\u044b \u043d\u0435 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b \u0434\u043b\u044f \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-950","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/profit-brgu.ru\/index.php?rest_route=\/wp\/v2\/pages\/950"}],"collection":[{"href":"http:\/\/profit-brgu.ru\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/profit-brgu.ru\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/profit-brgu.ru\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/profit-brgu.ru\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=950"}],"version-history":[{"count":1,"href":"http:\/\/profit-brgu.ru\/index.php?rest_route=\/wp\/v2\/pages\/950\/revisions"}],"predecessor-version":[{"id":963,"href":"http:\/\/profit-brgu.ru\/index.php?rest_route=\/wp\/v2\/pages\/950\/revisions\/963"}],"wp:attachment":[{"href":"http:\/\/profit-brgu.ru\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}