{"id":877,"date":"2023-09-22T15:08:20","date_gmt":"2023-09-22T12:08:20","guid":{"rendered":"http:\/\/profit-brgu.ru\/?page_id=877"},"modified":"2023-09-22T15:11:19","modified_gmt":"2023-09-22T12:11:19","slug":"%e2%84%963-2023-07","status":"publish","type":"page","link":"http:\/\/profit-brgu.ru\/?page_id=877","title":{"rendered":"\u21163-2023-07"},"content":{"rendered":"<p><strong>DOI:\u00a0<\/strong>https:\/\/doi.org\/<em>10.22281\/2542-1697-2023-02-03-59-67<\/em><\/p>\n<p>\u0423\u0414\u041a 316.77<\/p>\n<p>\u041c\u0435\u043b\u044c\u043d\u0438\u043a\u043e\u0432 \u0421.\u041b., \u0415\u043c\u0435\u043b\u044c\u044f\u043d\u043e\u0432 \u0412.\u0410., \u041f\u043e\u0442\u0443\u0440\u0430\u0435\u0432 \u0414.\u0421.<\/p>\n<p><strong>\u0421\u041e\u0426\u0418\u041e\u041b\u041e\u0413\u0418\u0427\u0415\u0421\u041a\u041e\u0415 <\/strong><strong>\u0418\u0421\u0421\u041b\u0415\u0414\u041e\u0412\u0410\u041d\u0418\u0415 \u041f\u041e\u041b\u0418\u0422\u0418\u0427\u0415\u0421\u041a\u041e\u0413\u041e \u0418\u041c\u0418\u0414\u0416\u0410: \u0418\u041d\u0414\u0418\u041a\u0410\u0422\u041e\u0420\u042b \u0418 \u041c\u0415\u0414\u0418\u0410-\u041f\u041e\u0420\u0422\u0420\u0415\u0422<\/strong><\/p>\n<p><em><strong>\u0410\u043d\u043d\u043e\u0442\u0430\u0446\u0438\u044f.<\/strong> \u0412 \u0441\u0442\u0430\u0442\u044c\u0435 \u0430\u0432\u0442\u043e\u0440\u044b \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u044e\u0442 \u0438\u043c\u0438\u0434\u0436 \u0442\u0430\u043a\u043e\u0433\u043e \u043f\u043e\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0434\u0435\u044f\u0442\u0435\u043b\u044f, \u043a\u0430\u043a \u0412\u043b\u0430\u0434\u0438\u043c\u0438\u0440 \u0412\u043e\u043b\u044c\u0444\u043e\u0432\u0438\u0447 \u0416\u0438\u0440\u0438\u043d\u043e\u0432\u0441\u043a\u0438\u0439. \u0414\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f, \u0447\u0442\u043e \u0441\u043e\u0446\u0438\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u0443\u044e\u0442 \u0431\u043e\u043b\u0435\u0435 \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u043c\u0443 \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044e \u043e\u0431\u0440\u0430\u0437\u0430 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0430. \u0412 \u0441\u0442\u0430\u0442\u044c\u0435 \u043e\u0431\u043e\u0441\u043d\u043e\u0432\u044b\u0432\u0430\u044e\u0442\u0441\u044f \u0438 \u0438\u0441\u0441\u043b\u0435\u0434\u0443\u044e\u0442\u0441\u044f \u0438\u043c\u0438\u0434\u0436\u0435\u0432\u044b\u0435 \u0438\u043d\u0434\u0438\u043a\u0430\u0442\u043e\u0440\u044b \u0445\u0430\u0440\u0438\u0437\u043c\u0430\u0442\u0438\u0447\u043d\u043e\u0433\u043e \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0430 \u043f\u0443\u0442\u0435\u043c \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u043d\u0430\u0443\u0447\u043d\u044b\u0445 \u0440\u0430\u0431\u043e\u0442, \u043f\u043e\u0441\u0432\u044f\u0449\u0451\u043d\u043d\u044b\u0445 \u043e\u0431\u0440\u0430\u0437\u0443 \u0434\u0430\u043d\u043d\u043e\u0439 \u043b\u0438\u0447\u043d\u043e\u0441\u0442\u0438, \u043f\u0443\u0442\u0435\u043c \u043c\u043e\u043d\u0438\u0442\u043e\u0440\u0438\u043d\u0433\u0430 \u0440\u044f\u0434\u0430 \u043d\u043e\u0432\u043e\u0441\u0442\u043d\u044b\u0445 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0439 \u0441 \u0443\u043f\u043e\u043c\u0438\u043d\u0430\u043d\u0438\u0435\u043c \u0412.\u0412. \u0416\u0438\u0440\u0438\u043d\u043e\u0432\u0441\u043a\u043e\u0433\u043e, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0439 \u0447\u0435\u0440\u0435\u0437 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u0432\u0438\u0434\u044b \u043a\u043e\u043d\u043d\u043e\u0442\u0430\u0446\u0438\u0438 &#8212; \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u0443\u044e, \u043d\u0435\u0439\u0442\u0440\u0430\u043b\u044c\u043d\u0443\u044e \u0438 \u043e\u0442\u0440\u0438\u0446\u0430\u0442\u0435\u043b\u044c\u043d\u0443\u044e. \u0412 \u0441\u0442\u0430\u0442\u044c\u0435 \u0441\u043e\u0437\u0434\u0430\u0435\u0442\u0441\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0439 \u043c\u0435\u0434\u0438\u0430-\u043f\u043e\u0440\u0442\u0440\u0435\u0442, \u0434\u0435\u043b\u0430\u0435\u0442\u0441\u044f \u0432\u044b\u0432\u043e\u0434 \u043e\u0431 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043f\u0440\u0438\u0451\u043c\u043e\u0432 \u043f\u043e \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u0438\u043c\u0438\u0434\u0436\u0430 \u0438 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0434\u0430\u043d\u043d\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439 \u0434\u043b\u044f \u0434\u0440\u0443\u0433\u0438\u0445 \u043f\u043e\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0434\u0435\u044f\u0442\u0435\u043b\u0435\u0439.<\/em><\/p>\n<p><em><strong>\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430:<\/strong><\/em> <em>\u0441\u043e\u0446\u0438\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435, \u043f\u043e\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0438\u043c\u0438\u0434\u0436, \u0438\u043d\u0434\u0438\u043a\u0430\u0442\u043e\u0440\u044b, \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438, \u043c\u0435\u0434\u0438\u0430-\u043f\u043e\u0440\u0442\u0440\u0435\u0442.<\/em><\/p>\n<p>Melnikov S.L., Emelyanov V.A., Poturaev D.S.<\/p>\n<p><strong>SOCIOLOGICAL STUDY OF POLITICAL IMAGE: INDICATORS AND MEDIA PORTRAIT<\/strong><\/p>\n<p><strong><em>Annotation.<\/em><\/strong><em> In the article, the authors consider the image of such a political figure as Vladimir Wolfovich Zhirinovsky. It is proved that sociological research contributes to a more successful formation of the image of a politician. The article substantiates and explores the image indicators of a charismatic politician by analyzing scientific works devoted to the image of this personality, by monitoring a number of news publications with mention of V.V. Zhirinovsky, which allows us to determine the content of publications through the following types of connotations &#8212; positive, neutral and negative. The article creates a certain media portrait, concludes about the effectiveness of techniques for creating a positive image and the possibility of using these technologies for other political figures.<\/em><\/p>\n<p><strong><em>Key words:<\/em><\/strong> <em>sociological research, political image, indicators, technologies, media portrait.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"><a href=\"http:\/\/profit-brgu.ru\/wp-content\/numbers\/2023-N3\/ESP-2023-N3-07.pdf\" target=\"_blank\" rel=\"noopener\">\u0421\u043a\u0430\u0447\u0430\u0442\u044c \u0441\u0442\u0430\u0442\u044c\u044e (\u0444\u0430\u0439\u043b pdf) \u2014 Download (pdf)<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\" rel=\"license\"><img decoding=\"async\" style=\"border-width: 0;\" src=\"https:\/\/i.creativecommons.org\/l\/by-sa\/4.0\/88x31.png\" alt=\"\u041b\u0438\u0446\u0435\u043d\u0437\u0438\u044f Creative Commons\" \/><\/a><br \/>\n\u042d\u0442\u043e \u043f\u0440\u043e\u0438\u0437\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e \u043f\u043e <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\" rel=\"license\">\u043b\u0438\u0446\u0435\u043d\u0437\u0438\u0438 Creative Commons \u00abAttribution-ShareAlike\u00bb (\u00ab\u0410\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u044f \u2014 \u041d\u0430 \u0442\u0435\u0445 \u0436\u0435 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445\u00bb) 4.0 \u0412\u0441\u0435\u043c\u0438\u0440\u043d\u0430\u044f<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DOI:\u00a0https:\/\/doi.org\/10.22281\/2542-1697-2023-02-03-59-67 \u0423\u0414\u041a 316.77 \u041c\u0435\u043b\u044c\u043d\u0438\u043a\u043e\u0432 \u0421.\u041b., \u0415\u043c\u0435\u043b\u044c\u044f\u043d\u043e\u0432 \u0412.\u0410., \u041f\u043e\u0442\u0443\u0440\u0430\u0435\u0432 \u0414.\u0421. \u0421\u041e\u0426\u0418\u041e\u041b\u041e\u0413\u0418\u0427\u0415\u0421\u041a\u041e\u0415 \u0418\u0421\u0421\u041b\u0415\u0414\u041e\u0412\u0410\u041d\u0418\u0415 \u041f\u041e\u041b\u0418\u0422\u0418\u0427\u0415\u0421\u041a\u041e\u0413\u041e \u0418\u041c\u0418\u0414\u0416\u0410: \u0418\u041d\u0414\u0418\u041a\u0410\u0422\u041e\u0420\u042b \u0418 \u041c\u0415\u0414\u0418\u0410-\u041f\u041e\u0420\u0422\u0420\u0415\u0422 \u0410\u043d\u043d\u043e\u0442\u0430\u0446\u0438\u044f. \u0412 \u0441\u0442\u0430\u0442\u044c\u0435 \u0430\u0432\u0442\u043e\u0440\u044b \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u044e\u0442 \u0438\u043c\u0438\u0434\u0436 \u0442\u0430\u043a\u043e\u0433\u043e \u043f\u043e\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0434\u0435\u044f\u0442\u0435\u043b\u044f, \u043a\u0430\u043a \u0412\u043b\u0430\u0434\u0438\u043c\u0438\u0440 \u0412\u043e\u043b\u044c\u0444\u043e\u0432\u0438\u0447 \u0416\u0438\u0440\u0438\u043d\u043e\u0432\u0441\u043a\u0438\u0439. \u0414\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f, \u0447\u0442\u043e \u0441\u043e\u0446\u0438\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u0443\u044e\u0442 \u0431\u043e\u043b\u0435\u0435 \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u043c\u0443 \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044e \u043e\u0431\u0440\u0430\u0437\u0430 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0430. \u0412 \u0441\u0442\u0430\u0442\u044c\u0435 \u043e\u0431\u043e\u0441\u043d\u043e\u0432\u044b\u0432\u0430\u044e\u0442\u0441\u044f \u0438 \u0438\u0441\u0441\u043b\u0435\u0434\u0443\u044e\u0442\u0441\u044f \u0438\u043c\u0438\u0434\u0436\u0435\u0432\u044b\u0435 \u0438\u043d\u0434\u0438\u043a\u0430\u0442\u043e\u0440\u044b \u0445\u0430\u0440\u0438\u0437\u043c\u0430\u0442\u0438\u0447\u043d\u043e\u0433\u043e \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0430 \u043f\u0443\u0442\u0435\u043c \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u043d\u0430\u0443\u0447\u043d\u044b\u0445 \u0440\u0430\u0431\u043e\u0442, \u043f\u043e\u0441\u0432\u044f\u0449\u0451\u043d\u043d\u044b\u0445 \u043e\u0431\u0440\u0430\u0437\u0443 \u0434\u0430\u043d\u043d\u043e\u0439 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-877","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/profit-brgu.ru\/index.php?rest_route=\/wp\/v2\/pages\/877"}],"collection":[{"href":"http:\/\/profit-brgu.ru\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/profit-brgu.ru\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/profit-brgu.ru\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/profit-brgu.ru\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=877"}],"version-history":[{"count":3,"href":"http:\/\/profit-brgu.ru\/index.php?rest_route=\/wp\/v2\/pages\/877\/revisions"}],"predecessor-version":[{"id":897,"href":"http:\/\/profit-brgu.ru\/index.php?rest_route=\/wp\/v2\/pages\/877\/revisions\/897"}],"wp:attachment":[{"href":"http:\/\/profit-brgu.ru\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}