{"id":574,"date":"2022-03-31T11:35:47","date_gmt":"2022-03-31T08:35:47","guid":{"rendered":"http:\/\/profit-brgu.ru\/?page_id=574"},"modified":"2022-03-31T13:01:34","modified_gmt":"2022-03-31T10:01:34","slug":"%e2%84%961-2022-07","status":"publish","type":"page","link":"http:\/\/profit-brgu.ru\/?page_id=574","title":{"rendered":"\u21161-2022-07"},"content":{"rendered":"<p><strong>DOI:\u00a0<\/strong>https:\/\/doi.org\/<em>10.22281\/2542-1697-2022-01-01-50-54<\/em><\/p>\n<p>\u0423\u0414\u041a 316.013<\/p>\n<p>\u0421\u043c\u0438\u0440\u043d\u043e\u0432\u0430 \u0422.\u0412.<\/p>\n<p><strong>\u0421\u041e\u0426\u0418\u0410\u041b\u042c\u041d\u042b\u0419 \u041c\u0410\u0420\u041a\u0415\u0422\u0418\u041d\u0413: \u0424\u0410\u041a\u0422\u041e\u0420\u042b \u0418 \u041e\u0421\u041e\u0411\u0415\u041d\u041d\u041e\u0421\u0422\u0418 \u0412\u041e\u0421\u041f\u0420\u0418\u042f\u0422\u0418\u042f \u0421\u041e\u0426\u0418\u0410\u041b\u042c\u041d\u041e \u041e\u0420\u0418\u0415\u041d\u0422\u0418\u0420\u041e\u0412\u0410\u041d\u041d\u042b\u0425 \u0422\u0415\u041c<\/strong><\/p>\n<p><em><strong>\u0410\u043d\u043d\u043e\u0442\u0430\u0446\u0438\u044f.<\/strong> \u0412 \u0441\u0442\u0430\u0442\u044c\u0435 \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0439 \u0432\u0435\u0442\u0432\u0438 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 &#8212; \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430. \u041f\u043e\u043a\u0430\u0437\u0430\u043d\u0430 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0432\u0437\u0430\u0438\u043c\u043e\u0441\u0432\u044f\u0437\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u0438 \u0441\u043e\u0446\u0438\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043f\u043e\u0434\u0445\u043e\u0434\u043e\u0432 \u0434\u043b\u044f \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0437\u0430\u0434\u0430\u0447 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0432 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 \u0433\u0443\u043c\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442\u043e\u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f, \u0440\u043e\u0441\u0442\u0430 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0430 \u043a \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0439 \u043f\u043e\u043b\u044c\u0437\u0435 \u0442\u043e\u0433\u043e \u0438\u043b\u0438 \u0438\u043d\u043e\u0433\u043e \u0442\u043e\u0432\u0430\u0440\u0430. \u041f\u0440\u0438\u0432\u0435\u0434\u0435\u043d\u044b \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0438\u0435 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0432\u044b\u0432\u043e\u0434\u044b \u043e \u0432\u043e\u0441\u043f\u0440\u0438\u044f\u0442\u0438\u0438 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u0430\u0445 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430, \u0435\u0433\u043e \u0432\u043b\u0438\u044f\u043d\u0438\u0438 \u043d\u0430 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e-\u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0435 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435.<\/em><\/p>\n<p><em><strong>\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430: <\/strong>\u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0435 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435, \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u0430\u044f \u043f\u043e\u043b\u0435\u0437\u043d\u043e\u0441\u0442\u044c, \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430 \u043c\u0430\u0441\u0441\u043e\u0432\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Smirnova T.V.<\/p>\n<p><strong>SOCIAL MARKETING: FACTORS AND FEATURES OF THE PERCEPTION OF SOCIAL ORIENTED THEMES<\/strong><\/p>\n<p><em><strong>Annotation.<\/strong> The article discusses one issues of the most relevant fields of modern marketing &#8212; social marketing. There is shown the effectiveness of the relationship between marketing and sociological approaches for solving the problems of social marketing in the context of the humanization of the priorities of social development, the growth of public interest in the social benefits of a particular product. The results of a sociological study are presented, allowing to draw conclusions about the perception of social advertising, effective channels for promoting social marketing, its impact on socially oriented behavior.<\/em><\/p>\n<p><em><strong>Key words: <\/strong>consumer behavior, mass media, social marketing, social advertisement, social usefulness.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"><a href=\"http:\/\/profit-brgu.ru\/wp-content\/numbers\/2022-N1\/ESP-2022-N1-07.pdf\" target=\"_blank\" rel=\"noopener\">\u0421\u043a\u0430\u0447\u0430\u0442\u044c \u0441\u0442\u0430\u0442\u044c\u044e (\u0444\u0430\u0439\u043b pdf) \u2014 Download (pdf)<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\" rel=\"license\"><img decoding=\"async\" style=\"border-width: 0;\" src=\"https:\/\/i.creativecommons.org\/l\/by-sa\/4.0\/88x31.png\" alt=\"\u041b\u0438\u0446\u0435\u043d\u0437\u0438\u044f Creative Commons\" \/><\/a><br \/>\n\u042d\u0442\u043e \u043f\u0440\u043e\u0438\u0437\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e \u043f\u043e <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\" rel=\"license\">\u043b\u0438\u0446\u0435\u043d\u0437\u0438\u0438 Creative Commons \u00abAttribution-ShareAlike\u00bb (\u00ab\u0410\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u044f \u2014 \u041d\u0430 \u0442\u0435\u0445 \u0436\u0435 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445\u00bb) 4.0 \u0412\u0441\u0435\u043c\u0438\u0440\u043d\u0430\u044f<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DOI:\u00a0https:\/\/doi.org\/10.22281\/2542-1697-2022-01-01-50-54 \u0423\u0414\u041a 316.013 \u0421\u043c\u0438\u0440\u043d\u043e\u0432\u0430 \u0422.\u0412. \u0421\u041e\u0426\u0418\u0410\u041b\u042c\u041d\u042b\u0419 \u041c\u0410\u0420\u041a\u0415\u0422\u0418\u041d\u0413: \u0424\u0410\u041a\u0422\u041e\u0420\u042b \u0418 \u041e\u0421\u041e\u0411\u0415\u041d\u041d\u041e\u0421\u0422\u0418 \u0412\u041e\u0421\u041f\u0420\u0418\u042f\u0422\u0418\u042f \u0421\u041e\u0426\u0418\u0410\u041b\u042c\u041d\u041e \u041e\u0420\u0418\u0415\u041d\u0422\u0418\u0420\u041e\u0412\u0410\u041d\u041d\u042b\u0425 \u0422\u0415\u041c \u0410\u043d\u043d\u043e\u0442\u0430\u0446\u0438\u044f. \u0412 \u0441\u0442\u0430\u0442\u044c\u0435 \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0439 \u0432\u0435\u0442\u0432\u0438 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 &#8212; \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430. \u041f\u043e\u043a\u0430\u0437\u0430\u043d\u0430 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0432\u0437\u0430\u0438\u043c\u043e\u0441\u0432\u044f\u0437\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u0438 \u0441\u043e\u0446\u0438\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043f\u043e\u0434\u0445\u043e\u0434\u043e\u0432 \u0434\u043b\u044f \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0437\u0430\u0434\u0430\u0447 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0432 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 \u0433\u0443\u043c\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442\u043e\u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f, \u0440\u043e\u0441\u0442\u0430 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0430 \u043a \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0439 \u043f\u043e\u043b\u044c\u0437\u0435 \u0442\u043e\u0433\u043e \u0438\u043b\u0438 \u0438\u043d\u043e\u0433\u043e \u0442\u043e\u0432\u0430\u0440\u0430. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-574","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/profit-brgu.ru\/index.php?rest_route=\/wp\/v2\/pages\/574"}],"collection":[{"href":"http:\/\/profit-brgu.ru\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/profit-brgu.ru\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/profit-brgu.ru\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/profit-brgu.ru\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=574"}],"version-history":[{"count":3,"href":"http:\/\/profit-brgu.ru\/index.php?rest_route=\/wp\/v2\/pages\/574\/revisions"}],"predecessor-version":[{"id":625,"href":"http:\/\/profit-brgu.ru\/index.php?rest_route=\/wp\/v2\/pages\/574\/revisions\/625"}],"wp:attachment":[{"href":"http:\/\/profit-brgu.ru\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}