{"id":1179,"date":"2025-10-06T11:21:32","date_gmt":"2025-10-06T08:21:32","guid":{"rendered":"https:\/\/profit-brgu.ru\/?page_id=1179"},"modified":"2025-10-06T11:21:32","modified_gmt":"2025-10-06T08:21:32","slug":"%e2%84%963-2025-09","status":"publish","type":"page","link":"http:\/\/profit-brgu.ru\/?page_id=1179","title":{"rendered":"\u21163-2025-09"},"content":{"rendered":"<p><strong>DOI:\u00a0<\/strong>https:\/\/doi.org\/<em>10.22281\/2542-1697-<\/em><em>2025-04-<\/em><em>03-84-94<\/em><\/p>\n<p>\u0423\u0414\u041a\u00a0316.77<\/p>\n<p>\u041c\u0435\u043b\u044c\u043d\u0438\u043a\u043e\u0432 \u0421.\u041b., \u0415\u0440\u043e\u0445\u043e\u0432 \u041c.\u0412., \u041f\u043e\u0442\u0443\u0440\u0430\u0435\u0432 \u0414.\u0421.<\/p>\n<p><strong>\u0423\u041f\u0420\u0410\u0412\u041b\u0415\u041d\u0427\u0415\u0421\u041a\u0418\u0415 \u0418\u041d\u0422\u0415\u041d\u0426\u0418\u0418 \u041f\u0423\u0411\u041b\u0418\u0427\u041d\u041e\u0419 \u0421\u0424\u0415\u0420\u042b: \u0414\u0418\u0421\u041a\u0423\u0420\u0421-\u0410\u041d\u0410\u041b\u0418\u0417 \u041f\u041e\u041b\u0418\u0422\u0418\u0427\u0415\u0421\u041a\u041e\u0413\u041e \u0418\u041c\u0418\u0414\u0416\u0410<\/strong><\/p>\n<p><em><strong>\u0410\u043d\u043d\u043e\u0442\u0430\u0446\u0438\u044f<\/strong><\/em><strong>.<\/strong>\u00a0<em>\u0412 \u0434\u0430\u043d\u043d\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0435 <\/em><em>\u0432\u043e\u043f\u0440\u043e\u0441\u044b \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0447\u0435\u0441\u043a\u0438\u0445 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u043e\u0432 \u0438\u043c\u0438\u0434\u0436\u0430 \u043f\u043e\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043b\u0438\u0434\u0435\u0440\u0430. \u0410\u0432\u0442\u043e\u0440\u044b \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u044e\u0442 \u0442\u0435 \u0444\u0430\u043a\u0442\u043e\u0440\u044b, \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u0441\u043e\u0437\u0434\u0430\u0435\u0442\u0441\u044f \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0447\u0435\u0441\u043a\u0438\u0439 \u044d\u0444\u0444\u0435\u043a\u0442 \u0432\u043b\u0430\u0441\u0442\u043d\u043e\u0433\u043e \u0430\u043a\u0442\u043e\u0440\u0430. \u0412 \u0441\u0442\u0430\u0442\u044c\u0435 \u043e\u0431\u043e\u0441\u043d\u043e\u0432\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043f\u043e\u043d\u044f\u0442\u0438\u0435 \u043f\u043e\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0438\u043c\u0438\u0434\u0436\u0430 \u043a\u0430\u043a \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u0430<\/em><em> \u0444\u0430\u043a\u0442\u043e\u0440\u043e\u0432, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u043b\u0438\u0447\u043d\u044b\u0435 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0430 \u0441\u0430\u043c\u043e\u0433\u043e \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0430, \u0435\u0433\u043e \u0441\u0442\u0438\u043b\u044c \u043e\u0431\u0449\u0435\u043d\u0438\u044f \u0438 \u0433\u043e\u0442\u043e\u0432\u043d\u043e\u0441\u0442\u044c \u043a \u043e\u0442\u043a\u0440\u044b\u0442\u043e\u0441\u0442\u0438. \u0412 \u0441\u0442\u0430\u0442\u044c\u0435 \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u0441\u044f \u043e \u0442\u043e\u043c, \u0447\u0442\u043e \u0437\u0430\u0447\u0430\u0441\u0442\u0443\u044e \u0438\u043c\u0438\u0434\u0436 \u043b\u0438\u0434\u0435\u0440\u0430 \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u0435\u0433\u043e \u0432\u0438\u0437\u0438\u0442\u043d\u043e\u0439 \u043a\u0430\u0440\u0442\u043e\u0447\u043a\u043e\u0439, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043c\u043e\u0436\u0435\u0442 \u043d\u0435\u0434\u0435\u043b\u044f\u043c\u0438, \u0430 \u043d\u0435\u0440\u0435\u0434\u043a\u043e \u0433\u043e\u0434\u0430\u043c\u0438 \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043e \u043d\u0435\u043c<\/em><em> \u0432 \u0441\u043e\u0437\u043d\u0430\u043d\u0438\u0438 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u0438. \u0412\u0432\u0438\u0434\u0443 \u044d\u0442\u043e\u0433\u043e, \u043a\u0430\u043a \u043a\u043e\u043d\u0441\u0442\u0430\u0442\u0438\u0440\u0443\u044e\u0442 \u0430\u0432\u0442\u043e\u0440\u044b, \u043f\u043e\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0438\u043c\u0438\u0434\u0436 \u043d\u0435\u043b\u044c\u0437\u044f \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0442\u044c \u0432 \u043e\u0442\u0440\u044b\u0432\u0435 \u043e\u0442 \u0432\u044b\u0437\u044b\u0432\u0430\u044e\u0449\u0435\u0439 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u0432 \u0442\u0435\u0445 \u0438\u043b\u0438 \u0438\u043d\u044b\u0445 \u0438\u043c\u0438\u0434\u0436\u0435\u0432\u044b\u0445 \u0447\u0435\u0440\u0442\u0430\u0445 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0439 \u0441\u0438\u0441\u0442\u0435\u043c\u044b, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u043e\u043d \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0438\u0440\u0443\u0435\u0442; \u044d\u0442\u043e \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u043f\u0440\u043e\u0446\u0435\u0441\u0441, \u0432 \u043a\u043e\u0442\u043e\u0440<\/em><em>\u043e\u043c \u043a\u0430\u0436\u0434\u044b\u0439 \u044d\u043b\u0435\u043c\u0435\u043d\u0442 \u2014 \u043e\u0442 \u0440\u0435\u0447\u0438 \u0434\u043e \u0432\u043d\u0435\u0448\u043d\u0435\u0433\u043e \u0432\u0438\u0434\u0430 \u2014 \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u0447\u0430\u0441\u0442\u044c\u044e \u0435\u0434\u0438\u043d\u043e\u0433\u043e \u043d\u0430\u0440\u0440\u0430\u0442\u0438\u0432\u0430, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u0442\u0430\u043a \u0432\u0430\u0436\u0435\u043d \u0434\u0438\u0441\u043a\u0443\u0440\u0441-\u0430\u043d\u0430\u043b\u0438\u0437 \u043f\u043e\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0438\u043c\u0438\u0434\u0436\u0430. \u042d\u0442\u043e \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439, \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0447\u0435\u0441\u043a\u0438\u0445 \u0438\u043d\u0442\u0435\u043d\u0446\u0438\u0439, \u043d\u043e \u0442\u0430\u043a\u0436\u0435 \u043e\u0441\u043c\u044b\u0441\u043b\u0438\u0432\u0430\u0442\u044c \u043c<\/em><em>\u0435\u0445\u0430\u043d\u0438\u0437\u043c\u044b \u0432\u043b\u0430\u0441\u0442\u0438 \u0438 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0432 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435. \u0412 \u044d\u0442\u043e\u043c \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0435 \u0432\u043e\u0441\u043f\u0440\u0438\u044f\u0442\u0438\u0435 \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u043c, \u043d\u043e \u0438 \u0430\u043a\u0442\u0438\u0432\u043d\u044b\u043c \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u043e\u043c: \u0432 \u043d\u0451\u043c \u043e\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u0432 \u043e\u0434\u0438\u043d\u0430\u043a\u043e\u0432\u043e\u0439 \u0441\u0442\u0435\u043f\u0435\u043d\u0438 \u0432\u0430\u0436\u043d\u044b \u043a\u0430\u043a \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0430 \u0432 \u043f\u0443\u0431\u043b\u0438\u0447\u043d\u043e\u0439 \u0441\u0444\u0435\u0440\u0435, \u0442\u0430\u043a \u0438 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440 \u0432\u043e\u0441\u043f\u0440\u0438\u044f\u0442\u0438\u044f \u0438\u0445 \u0441\u043e\u0446\u0438\u0443\u043c\u043e\u043c<\/em><em>.<\/em><\/p>\n<p><em><strong>\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430<\/strong><\/em><strong>: <\/strong><em>\u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0447\u0435\u0441\u043a\u0438\u0435 \u0438\u043d\u0442\u0435\u043d\u0446\u0438\u0438, \u043f\u043e\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u043b\u0438\u0434\u0435\u0440, \u0438\u043c\u0438\u0434\u0436, \u043f\u0443\u0431\u043b\u0438\u0447\u043d\u0430\u044f \u0441\u0444\u0435\u0440\u0430, \u0434\u0438\u0441\u043a\u0443\u0440\u0441-\u0430\u043d\u0430\u043b\u0438\u0437, \u043f\u043e\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044f<\/em><em>.<\/em><\/p>\n<p>Melnikov\u00a0S.L., Erokhov\u00a0M.V., Poturaev\u00a0D.S.<\/p>\n<p><strong>MANAGERIAL INTENTIONS OF THE PUBLIC SPHERE: DISCOURSE ANALYSIS OF THE POLITICAL IMAGE<\/strong><\/p>\n<p><em><strong>Annotation.<\/strong><\/em><em>\u00a0<\/em><em>This article discusses the current issue<\/em><em>s of management parameters of the image of a political leader. The authors consider the factors that create the managerial effect of a powerful actor. The article substantiates the concept of a political image as a result of the interaction of many factors<\/em><em>, including the personal qualities of the politician himself, his communication style and willingness to be open. The article says that often the image of a leader becomes his calling card, which can take weeks, and often years, to form an image of him in <\/em><em>the minds of the public. In view of this, as the authors state, the political image cannot be considered in isolation from the necessary image features of the social system in which it functions; it is a dynamic process in which every element \u2014 from speech<\/em><em> to appearance \u2014 becomes part of a single narrative, which is why the discourse analysis of the political image is so important. This helps not only to evaluate the effectiveness of political actions and managerial intentions, but also to understand the me<\/em><em>chanisms of power and interaction in society. In this context, perception becomes not just a result, but also an active process: both the actions of a politician in the public sphere and the nature of their perception by society are equally important in it<\/em><em>.<\/em><\/p>\n<p><em><strong>Key words:<\/strong><\/em>\u00a0<em>managerial intentions, political leader, image, public sphere, discourse analysis, political communication<\/em><em>.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"><a href=\"http:\/\/profit-brgu.ru\/wp-content\/numbers\/2025-N3\/ESP-2025-N3-09.pdf\" target=\"_blank\" rel=\"noopener\">\u0421\u043a\u0430\u0447\u0430\u0442\u044c \u0441\u0442\u0430\u0442\u044c\u044e (\u0444\u0430\u0439\u043b pdf) \u2014 Download (pdf)<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\" rel=\"license\"><img decoding=\"async\" style=\"border-width: 0;\" src=\"https:\/\/i.creativecommons.org\/l\/by-sa\/4.0\/88x31.png\" alt=\"\u041b\u0438\u0446\u0435\u043d\u0437\u0438\u044f Creative Commons\" \/><\/a><br \/>\n\u042d\u0442\u043e \u043f\u0440\u043e\u0438\u0437\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e \u043f\u043e <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\" rel=\"license\">\u043b\u0438\u0446\u0435\u043d\u0437\u0438\u0438 Creative Commons \u00abAttribution-ShareAlike\u00bb (\u00ab\u0410\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u044f \u2014 \u041d\u0430 \u0442\u0435\u0445 \u0436\u0435 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445\u00bb) 4.0 \u0412\u0441\u0435\u043c\u0438\u0440\u043d\u0430\u044f<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DOI:\u00a0https:\/\/doi.org\/10.22281\/2542-1697-2025-04-03-84-94 \u0423\u0414\u041a\u00a0316.77 \u041c\u0435\u043b\u044c\u043d\u0438\u043a\u043e\u0432 \u0421.\u041b., \u0415\u0440\u043e\u0445\u043e\u0432 \u041c.\u0412., \u041f\u043e\u0442\u0443\u0440\u0430\u0435\u0432 \u0414.\u0421. \u0423\u041f\u0420\u0410\u0412\u041b\u0415\u041d\u0427\u0415\u0421\u041a\u0418\u0415 \u0418\u041d\u0422\u0415\u041d\u0426\u0418\u0418 \u041f\u0423\u0411\u041b\u0418\u0427\u041d\u041e\u0419 \u0421\u0424\u0415\u0420\u042b: \u0414\u0418\u0421\u041a\u0423\u0420\u0421-\u0410\u041d\u0410\u041b\u0418\u0417 \u041f\u041e\u041b\u0418\u0422\u0418\u0427\u0415\u0421\u041a\u041e\u0413\u041e \u0418\u041c\u0418\u0414\u0416\u0410 \u0410\u043d\u043d\u043e\u0442\u0430\u0446\u0438\u044f.\u00a0\u0412 \u0434\u0430\u043d\u043d\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0447\u0435\u0441\u043a\u0438\u0445 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u043e\u0432 \u0438\u043c\u0438\u0434\u0436\u0430 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