{"id":1128,"date":"2025-06-30T14:31:18","date_gmt":"2025-06-30T11:31:18","guid":{"rendered":"https:\/\/profit-brgu.ru\/?page_id=1128"},"modified":"2025-06-30T14:31:18","modified_gmt":"2025-06-30T11:31:18","slug":"%e2%84%962-2025-10","status":"publish","type":"page","link":"http:\/\/profit-brgu.ru\/?page_id=1128","title":{"rendered":"\u21162-2025-10"},"content":{"rendered":"<p><strong>DOI<\/strong><strong>:<\/strong><strong>\u00a0<\/strong>https:\/\/doi.org\/<em>10.22281\/2542-1697-<\/em><em>2025-04-<\/em><em>02-84-92<\/em><\/p>\n<p>\u0423\u0414\u041a 316.3:004<\/p>\n<p>\u041c\u0430\u043c\u0435\u0434\u043e\u0432 \u0410.\u041a., \u0410\u0440\u0442\u0435\u043c\u0435\u043d\u043a\u043e \u041c.\u041e.<\/p>\n<p><strong>\u0426\u0418\u0424\u0420\u041e\u0412\u042b\u0415 \u0421\u0423\u0411\u041a\u0423\u041b\u042c\u0422\u0423\u0420\u042b \u041a\u0410\u041a \u041d\u041e\u0412\u042b\u0419 \u0421\u041e\u0426\u0418\u0410\u041b\u042c\u041d\u042b\u0419 \u0424\u0415\u041d\u041e\u041c\u0415\u041d<\/strong><\/p>\n<p><em><strong>\u0410\u043d\u043d\u043e\u0442\u0430\u0446\u0438\u044f<\/strong><\/em><strong>.<\/strong><em>\u00a0<\/em><em>\u0421\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0435 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u043e \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0437\u0443\u0435\u0442\u0441\u044f \u0441\u0442\u0440\u0435\u043c<\/em><em>\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u043c \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435\u043c \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0440\u0430\u0434\u0438\u043a\u0430\u043b\u044c\u043d\u043e \u0438\u0437\u043c\u0435\u043d\u0438\u043b\u0438 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0438 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u043d\u044b\u0435 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438. \u041e\u0434\u043d\u0438\u043c \u0438\u0437 \u044f\u0440\u043a\u0438\u0445 \u043f\u0440\u043e\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u044d\u0442\u0438\u0445 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439 \u0441\u0442\u0430\u043b\u043e \u043f\u043e\u044f\u0432\u043b\u0435\u043d\u0438\u0435 \u0438 \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u0435 \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0445 \u0441\u0443\u0431\u043a\u0443\u043b\u044c\u0442\u0443\u0440 \u2014 \u0441\u043e\u043e\u0431\u0449\u0435\u0441\u0442\u0432, \u0444\u043e\u0440\u043c\u0438\u0440\u0443\u044e\u0449\u0438\u0445\u0441\u044f \u0432 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d<\/em><em>\u0441\u0442\u0432\u0435 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u043e\u0431\u0449\u0438\u0445 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432, \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0435\u0439 \u0438 \u0441\u0438\u043c\u0432\u043e\u043b\u043e\u0432. \u042d\u0442\u0438 \u0433\u0440\u0443\u043f\u043f\u044b, \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u044f\u044e\u0449\u0438\u0435 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u043c\u043e\u043b\u043e\u0434\u0451\u0436\u044c \u043f\u043e\u043a\u043e\u043b\u0435\u043d\u0438\u044f Z \u0438 \u0430\u043b\u044c\u0444\u0430-\u043f\u043e\u043a\u043e\u043b\u0435\u043d\u0438\u044f, \u0441\u0442\u0430\u043b\u0438 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0441\u0442\u0432\u043e\u043c \u0441\u0430\u043c\u043e\u0432\u044b\u0440\u0430\u0436\u0435\u043d\u0438\u044f, \u043d\u043e \u0438 \u0444\u0430\u043a\u0442\u043e\u0440\u043e\u043c, \u0432\u043b\u0438\u044f\u044e\u0449\u0438\u043c \u043d\u0430 \u043f\u043e\u0432\u0441\u0435\u0434\u043d\u0435\u0432\u043d\u044b\u0435 \u043d\u043e\u0440\u043c\u044b, \u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u044c \u0438 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044e. <\/em><em>\u0426\u0438\u0444\u0440\u043e\u0432\u044b\u0435 \u0441\u0443\u0431\u043a\u0443\u043b\u044c\u0442\u0443\u0440\u044b \u0440\u0430\u0441\u043a\u0440\u044b\u0432\u0430\u044e\u0442 \u043c\u0438\u0440, \u0433\u0434\u0435 \u0433\u0440\u0430\u043d\u0438\u0446\u044b \u043c\u0435\u0436\u0434\u0443 \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u044b\u043c \u0438 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u043c, \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u044b\u043c \u0438 \u043a\u043e\u043b\u043b\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u043c \u0438\u0441\u0447\u0435\u0437\u0430\u044e\u0442 \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438. \u0422\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u0432\u044b\u0441\u0442\u0443\u043f\u0430\u044e\u0442 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c, \u0430 \u0441\u043e\u0430\u0432\u0442\u043e\u0440\u043e\u043c \u043d\u043e\u0432\u044b\u0445 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0435\u0439, \u0444\u043e\u0440\u043c\u0438\u0440\u0443\u044e\u0449\u0438\u0445 \u0431\u0443\u0434\u0443\u0449\u0435\u0435 \u0443\u0436\u0435 \u0441\u0435\u0433\u043e\u0434\u043d\u044f<\/em><em>.<\/em><\/p>\n<p><em><strong>\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430<\/strong><\/em><strong>: <\/strong><em>\u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0435 \u0441\u0443\u0431\u043a\u0443\u043b\u044c\u0442\u0443\u0440\u044b, \u0441\u0435\u0442\u0435\u0432\u043e\u0435 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u043e, \u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u044c, \u043c\u0435\u0434\u0438\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f, \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438, \u043f\u043e\u043a\u043e\u043b\u0435\u043d\u0438\u0435 Z, \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0430, \u0441\u0430\u043c\u043e\u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u044f, \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0430 \u043e\u0442\u043c\u0435\u043d\u044b, \u0433\u043b\u043e\u0431\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f<\/em><em>.<\/em><\/p>\n<p>Mamedov\u00a0A.K., Artemenko M.O.<\/p>\n<p><strong>DIGITAL SUBCULTURES AS A NEW SOCIAL PHENOMENON<\/strong><\/p>\n<p><em><strong>Annotation.<\/strong><\/em><em>\u00a0<\/em><em>The modern informat<\/em><em>ion society is characterized by the rapid development of digital technologies, which have fundamentally transformed social interactions and cultural practices. One of the most striking manifestations of these changes is the emergence and proliferation of d<\/em><em>igital subcultures\u2014communities formed in online spaces based on shared interests, values, and symbols. These groups, predominantly uniting youth from Generation Z and the Alpha generation, have become not only a platform for self-expression but also a fact<\/em><em>or influencing everyday norms, identity, and communication. The purpose of this article is to explore the evolution of digital subcultures, the factors shaping their formation, and their impact on society, drawing on theoretical frameworks and empirical da<\/em><em>ta. Digital subcultures unveil a world where boundaries between the local and the global, the individual and the collective, vanish in real time. Technology acts not merely as a tool but as a co-creator of new social realities, shaping the future right now<\/em><em>.<\/em><\/p>\n<p><em><strong>Key words:<\/strong>\u00a0digital subcultures, network society, identity, mediatization, social media, Generation Z, internet culture, self-presentation, cancel culture, globalization.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"><a href=\"http:\/\/profit-brgu.ru\/wp-content\/numbers\/2025-N2\/ESP-2025-N2-10.pdf\" target=\"_blank\" rel=\"noopener\">\u0421\u043a\u0430\u0447\u0430\u0442\u044c \u0441\u0442\u0430\u0442\u044c\u044e (\u0444\u0430\u0439\u043b pdf) \u2014 Download (pdf)<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\" rel=\"license\"><img decoding=\"async\" style=\"border-width: 0;\" src=\"https:\/\/i.creativecommons.org\/l\/by-sa\/4.0\/88x31.png\" alt=\"\u041b\u0438\u0446\u0435\u043d\u0437\u0438\u044f Creative Commons\" \/><\/a><br \/>\n\u042d\u0442\u043e \u043f\u0440\u043e\u0438\u0437\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e \u043f\u043e <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\" rel=\"license\">\u043b\u0438\u0446\u0435\u043d\u0437\u0438\u0438 Creative Commons \u00abAttribution-ShareAlike\u00bb (\u00ab\u0410\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u044f \u2014 \u041d\u0430 \u0442\u0435\u0445 \u0436\u0435 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445\u00bb) 4.0 \u0412\u0441\u0435\u043c\u0438\u0440\u043d\u0430\u044f<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DOI:\u00a0https:\/\/doi.org\/10.22281\/2542-1697-2025-04-02-84-92 \u0423\u0414\u041a 316.3:004 \u041c\u0430\u043c\u0435\u0434\u043e\u0432 \u0410.\u041a., \u0410\u0440\u0442\u0435\u043c\u0435\u043d\u043a\u043e \u041c.\u041e. \u0426\u0418\u0424\u0420\u041e\u0412\u042b\u0415 \u0421\u0423\u0411\u041a\u0423\u041b\u042c\u0422\u0423\u0420\u042b \u041a\u0410\u041a \u041d\u041e\u0412\u042b\u0419 \u0421\u041e\u0426\u0418\u0410\u041b\u042c\u041d\u042b\u0419 \u0424\u0415\u041d\u041e\u041c\u0415\u041d \u0410\u043d\u043d\u043e\u0442\u0430\u0446\u0438\u044f.\u00a0\u0421\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0435 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u043e \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0437\u0443\u0435\u0442\u0441\u044f \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u043c \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435\u043c \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0440\u0430\u0434\u0438\u043a\u0430\u043b\u044c\u043d\u043e \u0438\u0437\u043c\u0435\u043d\u0438\u043b\u0438 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0438 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u043d\u044b\u0435 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438. \u041e\u0434\u043d\u0438\u043c \u0438\u0437 \u044f\u0440\u043a\u0438\u0445 \u043f\u0440\u043e\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u044d\u0442\u0438\u0445 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439 \u0441\u0442\u0430\u043b\u043e \u043f\u043e\u044f\u0432\u043b\u0435\u043d\u0438\u0435 \u0438 \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u0435 \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0445 \u0441\u0443\u0431\u043a\u0443\u043b\u044c\u0442\u0443\u0440 \u2014 \u0441\u043e\u043e\u0431\u0449\u0435\u0441\u0442\u0432, \u0444\u043e\u0440\u043c\u0438\u0440\u0443\u044e\u0449\u0438\u0445\u0441\u044f \u0432 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0441\u0442\u0432\u0435 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u043e\u0431\u0449\u0438\u0445 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432, \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0435\u0439 \u0438 \u0441\u0438\u043c\u0432\u043e\u043b\u043e\u0432. \u042d\u0442\u0438 \u0433\u0440\u0443\u043f\u043f\u044b, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1128","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/profit-brgu.ru\/index.php?rest_route=\/wp\/v2\/pages\/1128"}],"collection":[{"href":"http:\/\/profit-brgu.ru\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/profit-brgu.ru\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/profit-brgu.ru\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/profit-brgu.ru\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1128"}],"version-history":[{"count":1,"href":"http:\/\/profit-brgu.ru\/index.php?rest_route=\/wp\/v2\/pages\/1128\/revisions"}],"predecessor-version":[{"id":1149,"href":"http:\/\/profit-brgu.ru\/index.php?rest_route=\/wp\/v2\/pages\/1128\/revisions\/1149"}],"wp:attachment":[{"href":"http:\/\/profit-brgu.ru\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}