{"id":1045,"date":"2024-12-23T14:36:47","date_gmt":"2024-12-23T11:36:47","guid":{"rendered":"https:\/\/profit-brgu.ru\/?page_id=1045"},"modified":"2024-12-23T15:07:03","modified_gmt":"2024-12-23T12:07:03","slug":"%e2%84%964-2024-02","status":"publish","type":"page","link":"http:\/\/profit-brgu.ru\/?page_id=1045","title":{"rendered":"\u21164-2024-02"},"content":{"rendered":"<p><strong>DOI<\/strong><strong>:<\/strong><strong>\u00a0<\/strong>https:\/\/doi.org\/<em>10.22281\/2542-1697-2024-03-04-15-21<\/em><\/p>\n<p>\u0423\u0414\u041a\u00a0338.2<\/p>\n<p>\u0418\u0433\u043e\u043b\u044c\u043d\u0438\u043a\u043e\u0432\u0430 \u0418.\u0412., \u0412\u0430\u0441\u0438\u043d \u0421.\u0412.<\/p>\n<p><strong>\u0420\u041e\u041b\u042c \u0421\u0422\u0420\u0410\u0422\u0415\u0413\u0418\u0427\u0415\u0421\u041a\u041e\u0413\u041e \u0423\u041f\u0420\u0410\u0412\u041b\u0415\u041d\u0418\u042f \u0412 \u0424\u0418\u041d\u0410\u041d\u0421\u041e\u0412\u041e-\u0425\u041e\u0417\u042f\u0419\u0421\u0422\u0412\u0415\u041d\u041d\u041e\u0419 \u0414\u0415\u042f\u0422\u0415\u041b\u042c\u041d\u041e\u0421\u0422\u0418 \u041e\u0420\u0413\u0410\u041d\u0418\u0417\u0410\u0426\u0418\u0418<\/strong><\/p>\n<p><em><strong>\u0410\u043d\u043d\u043e\u0442\u0430\u0446\u0438\u044f<\/strong><\/em><strong>.<\/strong><em>\u00a0<\/em><em>\u0412 \u0434\u0430\u043d\u043d\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u0440\u043e\u043b\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0432<\/em><em> \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u043e-\u0445\u043e\u0437\u044f\u0439\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0439 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438. \u041d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u041e\u041e\u041e \u00ab\u0414\u0430\u043d\u0438\u043b\u0430-\u041c\u0430\u0441\u0442\u0435\u0440\u00bb \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0443\u0435\u0442\u0441\u044f, \u043a\u0430\u043a\u043e\u0432\u0430 \u0440\u043e\u043b\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0432 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u043e-\u0445\u043e\u0437\u044f\u0439\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0439 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438. \u041e\u0431\u0441\u0443\u0436\u0434\u0430\u044e\u0442\u0441\u044f \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0430\u0441\u043f\u0435\u043a\u0442\u044b \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f, \u0442\u0430\u043a\u0438\u0435<\/em><em> \u043a\u0430\u043a \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439, \u0446\u0435\u043b\u0438 \u0438 \u0440\u044b\u043d\u043e\u0447\u043d\u0430\u044f \u043f\u043e\u0437\u0438\u0446\u0438\u044f. \u0412\u0430\u0436\u043d\u043e\u0441\u0442\u044c \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u043e\u0433\u043e \u043f\u043e\u0434\u0445\u043e\u0434\u0430 \u043a \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u043c\u0443 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044e \u043f\u043e\u0434\u0447\u0435\u0440\u043a\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u0447\u0435\u0440\u0435\u0437 \u0430\u043d\u0430\u043b\u0438\u0437 \u0432\u0437\u0430\u0438\u043c\u043e\u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0445 \u043a\u043e\u043c\u043f\u043e\u043d\u0435\u043d\u0442\u043e\u0432 \u0438 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u044d\u0442\u0430\u043f\u043e\u0432 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0430\u043d\u0430\u043b\u0438\u0437 \u0441\u0440\u0435\u0434\u044b, \u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0446\u0435\u043b\u0435\u0439 \u0438 \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0439.<\/em><\/p>\n<p><em><strong>\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430<\/strong><\/em><strong>: <\/strong><em>\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435, \u0440\u043e\u043b\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f, \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e\u0435 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u043e, SWOT-\u0430\u043d\u0430\u043b\u0438\u0437, \u0430\u0434\u0430\u043f\u0442\u0430\u0446\u0438\u044f, \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u044b\u0435 \u0446\u0435\u043b\u0438, \u0440\u044b\u043d\u043e\u043a \u0441\u0442\u0440\u043e\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u0443\u0441\u043b\u0443\u0433.<\/em><\/p>\n<p>Igolnikova I.V., Vasin S.V.<\/p>\n<p><strong>THE ROLE OF STRATEGIC MANAGEMENT IN THE FINANCIAL AND ECONOMIC ACTIVITIES OF THE ORGANIZATION<\/strong><\/p>\n<p><em><strong>Annotation.<\/strong><\/em><em>\u00a0<\/em><em>This article examines the role of strategic management in the financial and economic activities of t<\/em><em>he organization. The example of the company OOO &#171;Danila-Master&#187; demonstrates the role of strategic management in the financial and economic activities of the organization. Key aspects of the enterprise strategy are discussed, such as a set of actions, goal<\/em><em>s and market position. The importance of a systems approach to strategic management is emphasized through the analysis of interrelated components and key stages of the process, including environmental analysis, goal formulation, and strategy implementation<\/em><em>.<\/em><\/p>\n<p><em><strong>Key words:<\/strong><\/em>\u00a0<em>Strategic management, role of strategic management, competitive advantage, SWOT analysis, adaptation, long-term goals, construction services market<\/em><em>.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"><a href=\"http:\/\/profit-brgu.ru\/wp-content\/numbers\/2024-N4\/ESP-2024-N4-02.pdf\" target=\"_blank\" rel=\"noopener\">\u0421\u043a\u0430\u0447\u0430\u0442\u044c \u0441\u0442\u0430\u0442\u044c\u044e (\u0444\u0430\u0439\u043b pdf) \u2014 Download (pdf)<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\" rel=\"license\"><img decoding=\"async\" style=\"border-width: 0;\" src=\"https:\/\/i.creativecommons.org\/l\/by-sa\/4.0\/88x31.png\" alt=\"\u041b\u0438\u0446\u0435\u043d\u0437\u0438\u044f Creative Commons\" \/><\/a><br \/>\n\u042d\u0442\u043e \u043f\u0440\u043e\u0438\u0437\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e \u043f\u043e <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\" rel=\"license\">\u043b\u0438\u0446\u0435\u043d\u0437\u0438\u0438 Creative Commons \u00abAttribution-ShareAlike\u00bb (\u00ab\u0410\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u044f \u2014 \u041d\u0430 \u0442\u0435\u0445 \u0436\u0435 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445\u00bb) 4.0 \u0412\u0441\u0435\u043c\u0438\u0440\u043d\u0430\u044f<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DOI:\u00a0https:\/\/doi.org\/10.22281\/2542-1697-2024-03-04-15-21 \u0423\u0414\u041a\u00a0338.2 \u0418\u0433\u043e\u043b\u044c\u043d\u0438\u043a\u043e\u0432\u0430 \u0418.\u0412., \u0412\u0430\u0441\u0438\u043d \u0421.\u0412. \u0420\u041e\u041b\u042c \u0421\u0422\u0420\u0410\u0422\u0415\u0413\u0418\u0427\u0415\u0421\u041a\u041e\u0413\u041e \u0423\u041f\u0420\u0410\u0412\u041b\u0415\u041d\u0418\u042f \u0412 \u0424\u0418\u041d\u0410\u041d\u0421\u041e\u0412\u041e-\u0425\u041e\u0417\u042f\u0419\u0421\u0422\u0412\u0415\u041d\u041d\u041e\u0419 \u0414\u0415\u042f\u0422\u0415\u041b\u042c\u041d\u041e\u0421\u0422\u0418 \u041e\u0420\u0413\u0410\u041d\u0418\u0417\u0410\u0426\u0418\u0418 \u0410\u043d\u043d\u043e\u0442\u0430\u0446\u0438\u044f.\u00a0\u0412 \u0434\u0430\u043d\u043d\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u0440\u043e\u043b\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0432 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u043e-\u0445\u043e\u0437\u044f\u0439\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0439 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438. \u041d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u041e\u041e\u041e \u00ab\u0414\u0430\u043d\u0438\u043b\u0430-\u041c\u0430\u0441\u0442\u0435\u0440\u00bb \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0443\u0435\u0442\u0441\u044f, \u043a\u0430\u043a\u043e\u0432\u0430 \u0440\u043e\u043b\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0432 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u043e-\u0445\u043e\u0437\u044f\u0439\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0439 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438. \u041e\u0431\u0441\u0443\u0436\u0434\u0430\u044e\u0442\u0441\u044f \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0430\u0441\u043f\u0435\u043a\u0442\u044b \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439, \u0446\u0435\u043b\u0438 \u0438 \u0440\u044b\u043d\u043e\u0447\u043d\u0430\u044f \u043f\u043e\u0437\u0438\u0446\u0438\u044f. \u0412\u0430\u0436\u043d\u043e\u0441\u0442\u044c \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u043e\u0433\u043e \u043f\u043e\u0434\u0445\u043e\u0434\u0430 \u043a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1045","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/profit-brgu.ru\/index.php?rest_route=\/wp\/v2\/pages\/1045"}],"collection":[{"href":"http:\/\/profit-brgu.ru\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/profit-brgu.ru\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/profit-brgu.ru\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/profit-brgu.ru\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1045"}],"version-history":[{"count":2,"href":"http:\/\/profit-brgu.ru\/index.php?rest_route=\/wp\/v2\/pages\/1045\/revisions"}],"predecessor-version":[{"id":1072,"href":"http:\/\/profit-brgu.ru\/index.php?rest_route=\/wp\/v2\/pages\/1045\/revisions\/1072"}],"wp:attachment":[{"href":"http:\/\/profit-brgu.ru\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}